Dragons' Den Victory: Montreal's Gr8Nes Chanukah Innovation Lights Up the Den!
December 08, 2023 8:30 ET: In a captivating and festive Dragons' Den episode airing on the auspicious first night of Chanukah, Montreal's entrepreneurial genius behind Gr8Nes brought both innovation and tradition to the spotlight. The Dragons' Den cast was left spellbound as they witnessed the reimagining of Chanukah through the visionary brand, Gr8Nes.
The brainchild of Sadya Smetana, Gr8Nes aims to revolutionize the way we celebrate the Festival of Lights. With a compelling pitch and a product that resonated deeply with the essence of Chanukah, the entrepreneur's presentation illuminated the Den.
“Chanukah is such an exciting and meaningful holiday, but growing up I was bothered by the lack of options to celebrate and decorate,” explained Sadya Smetana. “That's why I decided to change that for my family and friends, and the opportunity to pitch on Dragons’ Den was a chance to show the world how innovation and tradition can be merged for electrifying results.”
The Dragons, renowned for their shrewd business acumen, were quick to recognize the potential of Gr8Nes. After a gripping negotiation, a momentous deal was struck with Michele Romanow: an investment of $300,000 in exchange for a 30% stake in the innovative Chanukah brand.
Gr8Nes embodies the spirit of Chanukah, infusing modernity with tradition while cherishing the core values of the festival. Its offerings promise to elevate the celebration of Chanukah, enriching the experience for families, businesses, and individuals worldwide.
Sadya’s passionate commitment to Gr8Nes, coupled with a clear vision for the brand's future, resonated profoundly with the Dragons. Their investment signifies not just a financial backing but an endorsement of the brand's potential to light up Chanukah celebrations worldwide.
“The Illumin8 effect sparks a warm feeling of connection with Chanukah, and I hope it inspired families who watch Dragons’ Den to add more light to the world by celebrating the victory over evil with the flames on the Menorah,” said Sadya.
The Dragons' Den victory for Gr8Nes marks a pivotal moment in the journey of this innovative Chanukah brand. With this substantial investment and the expertise brought on board by the Dragons, Gr8Nes is poised to redefine how the world commemorates the Festival of Lights.
The first night of Chanukah not only witnessed the lighting of the menorah but also the illumination of a groundbreaking venture that is set to shine for years to come: Gr8Nes - where tradition meets innovation, and Chanukah is redefined for generations.
Stay tuned as Gr8Nes embarks on an exciting journey, aiming to light up hearts and homes during the Festival of Lights and beyond. Check out Gr8nes.com to find out more about our products and to order your own Illumin8 Menorah. Watch the pitch on CBC and follow our journey at Gr8nes.com/Dragonsden
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About Gr8nes
Gr8Nes is the brainchild of Montreal entrepreneur Sadya Smetana, whose mission is to revolutionize the Chanukah experience, bringing joy and light into the world by merging innovation and tradition. Our vision is a world where people are proud of Chanukah and their heritage, and that pride is reflected in gorgeous, sleek holiday displays. The Illumin8 Menorah is just the beginning. We’ve got plans for more premium-quality, eye-catching innovations that will illuminate and inspire.
Quotes
"Chanukah is such an exciting and meaningful holiday, but growing up I was bothered by the lack of options to celebrate and decorate. That's why I decided to change that for my family and friends, and the opportunity to pitch on Dragons’ Den was a chance to show the world how innovation and tradition can be merged for electrifying results.”
“The Illumin8 effect sparks a warm feeling of connection with Chanukah, and I hope it inspired families who watch Dragons’ Den to add more light to the world by celebrating the victory over evil with the flames on the Menorah.” Gr8nes Founder - Sadya Smetana
Watch the pitch at CBC and Gr8Nes.com/DragonsDen Check out Gr8nes.com to find out more about our products and to order your own Illumin8 Menorah
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For press inquiries or more information feel free to email: Press@Gr8Nes.com
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